Google Ads and Meta Ads management for Canberra businesses
Google Ads and Meta Ads management for Canberra businesses, and for clients across the ACT, NSW and VIC. We run your Google Search campaigns and your Facebook and Instagram campaigns hands-on, managing keywords, bids, budgets and audiences day to day to get the most enquiries your budget allows, and we report back in plain English.
We run Google Search campaigns and Meta Ads (Facebook and Instagram) for Canberra businesses, hands-on: keywords, bids, budgets and audiences managed day to day, plus the ad copy, conversion tracking and a plain-English report. Billed hourly at $100 an hour, quoted in hours up front. The ad accounts are yours, and you pay Google and Meta for the ad spend directly.
Two platforms, two different jobs
Google Search campaigns reach people who are already searching for what you do. Someone types the job into Google, and your ad is there at the moment they are looking. The work is choosing the searches worth paying for, keeping out the ones that are not, writing ads that match what was typed, and moving bids and budget towards the searches that turn into enquiries.
Meta Ads — Facebook and Instagram — reach people who are not searching yet. The work there is choosing and refining the audience, writing the ads and briefing the images and video that stop a scroll, and deciding what you want someone to do once they have noticed you.
Both are only as good as the measurement behind them. If the platforms cannot see which clicks became an enquiry, a call or a booking, they optimise for clicks instead — so conversion tracking is part of the job from the first day, not an extra.
Search, social and the numbers in between
Google Search campaigns
Search campaigns built around the jobs you actually want and the suburbs you actually serve, with bids and budget on the searches that deserve them and the wasted ones kept out.
Meta Ads
Facebook and Instagram campaigns aimed at the people most likely to need you, with audiences and budgets adjusted as the results come in.
Tracking and reporting
Conversions measured in GA4, Google Ads and Meta, so each platform learns from real enquiries — and a report that says what happened in plain English.
What we do
Every engagement is scoped to the business in front of us, but the work comes from this list. The centre of it is running the campaigns, not only setting them up.
- Hands-on campaign management — we run the campaigns day to day: keywords, bids, budgets and audiences changed as the tracking shows what is and is not bringing enquiries, aiming for the most enquiries your budget and needs allow. Every change is written down
- Account and campaign setup — Google Search campaigns and Facebook and Instagram campaigns built in your own Google Ads and Meta ad accounts, with the structure, locations, schedules and budgets set the way you have agreed, or a review and clean-up of the campaigns you already run
- Keyword and audience research — the searches worth bidding on in Google Search and the negative keywords that keep the wrong ones out; the audiences, locations and interests to target on Facebook and Instagram
- Ad copy and creative briefs — we write the ad copy ourselves, and brief the images and video each placement needs, so whoever shoots or designs them knows exactly what to make
- Conversion tracking — GA4 and Google Ads conversions, the Meta Pixel and the Conversions API, set up and tested so enquiries, calls and bookings are counted rather than guessed at
- Landing pages that match the ads — the page each ad sends people to should say what the ad said. If we manage your website, we make the changes; if we do not, we recommend them to whoever does
- A regular plain-English report — what was spent, what it produced, what we changed, and what we propose next, with the hours it will take
How we charge
$100 an hour, quoted in hours up front
Ads management is billed hourly, the same way as our local SEO. Before anything starts you get the list of what we intend to do and the hours it should take, and the scope and hours are agreed and signed — so the bill is never a surprise and you can see exactly what the money bought.
- $100 an hour — the one published figure on this page. Everything else is a number of hours, quoted for your business
- Quoted in hours up front — the scope and the hours are agreed and signed before the work starts, not reconciled afterwards. There is no minimum number of hours and no minimum ad spend
- Ad spend is paid directly to Google and Meta — the Google Ads and Meta ad accounts are in your business's name and the platforms bill your own card. We work in them with the access you give us, the spend never passes through us, and our fee is the hours of management only, not a percentage of what you spend
- A monthly monitoring block to start — in the first months we recommend a regular block of hours each month: enough time to watch the tracking, react to what it shows, and keep improving the campaigns
- Then adjust it — once the campaigns are stable and the tracking is trusted, the block can shrink. We will tell you when that point arrives
Paid, organic and Maps, worked together
Ads can show at the top of the page from the day a campaign goes live, and they stop the day the budget does. Local SEO for Canberra works on the organic results, the Google Maps pack and the AI answers — slower to build, but nobody bills you for each click.
Run together, each informs the other. The search terms report in Google Ads shows what people typed before they enquired, which tells us which pages are worth writing. Search Console shows the queries you already appear for organically, which tells us where paying for a click is worth it and where it is not. Both are billed the same way, at the same rate, so one quote in hours can cover either or both.
Who it is for
It is less about the industry than about a few plain conditions. Ads tend to earn their keep for a Canberra business that has:
- A service people search for, or can be shown locally — someone typing “bathroom renovation Canberra” or “emergency plumber” into Google, or a local service worth putting in front of people on Facebook and Instagram
- A known value of a new customer — so you can tell whether an enquiry at a given cost is worth having
- A website that can take an enquiry — a clear page to land on, with a form or a phone number that works
- Someone ready to answer, quickly — ads bring enquiries at all hours, and a missed call is a paid click wasted. That can be you, your team, or our 24/7 AI receptionist
- A budget you are comfortable committing for a few months — long enough for the campaigns and the tracking to show what works
It is a poor fit for anyone who wants a guaranteed number of leads or a guaranteed cost per click. Nobody controls those, and if that is the conversation, we will say so on the call rather than take the hours.
Frequently asked questions
What does Google Ads and Meta Ads management involve?
How do you charge?
Who pays for the ads themselves?
Do you guarantee a number of leads or a cost per click?
Can I run just Google Ads, or just Meta Ads?
How does this work with local SEO?
Want to know what your ads should be doing?
Book a discovery call. We will look at your site, any campaigns you already run and your tracking, and quote the work in hours.