SEO in Canberra — Local SEO for Google Search, Maps and AI
SEO in Canberra, done across all three places a customer can find your business: the Google Search results, the Google Maps pack, and the AI answers now sitting above both. It is local SEO run as one job — we work the technical baseline, the Google Business Profile and the content together, because they feed each other.
Local search in Canberra is three fights at once — organic results, the Google Maps pack, and AI answers — and we work all three. Every page we build or rebuild is guaranteed to score 100 for SEO in Lighthouse. Billed hourly at $100 an hour, quoted in hours up front.
Local search is a three-part fight
Someone in Canberra looking for what you do will be shown three different things on one screen, and they are won three different ways.
The organic results are won by the pages themselves: a site that is technically clean, marked up so a crawler knows what the business is and where it operates, and carrying pages that actually answer the question being typed.
The Google Maps pack — the three businesses shown on the map, above everything else — is won mostly off your website: a complete, correctly categorised Google Business Profile, a name, address and phone number that match everywhere they appear, and reviews that keep arriving.
The AI answers are the newest and the least worked on. AI Overviews and assistants read the same pages, then decide which ones to cite. They favour pages that answer plainly, carry correct structured data, and belong to a business entity they can resolve.
Most SEO work in this city does one of the three. Doing one and ignoring the others is why a business can be "on page one" and still not get called.
Three surfaces, one loop
The organic results
Technical baseline, structured data and page content written against the queries Search Console shows you already appearing for — not against a keyword tool’s guess.
The map pack
Google Business Profile completed, categorised and kept active, with consistent citations and the handful of local links worth having in a city this size.
The AI answers
Pages written to be quotable and marked up so an assistant can resolve who you are, where you operate and what you sell. We did it on this site first.
What we do
Every engagement is scoped to the site in front of us, but the work comes from this list.
- Technical baseline — crawlability and indexing, canonical URLs and duplicate hosts, redirects, sitemap and robots, internal linking, and Core Web Vitals on real mobile hardware
- Structured data — Organization, LocalBusiness, Service, FAQ and breadcrumb markup that matches what the page actually says, so search engines and AI assistants can resolve the business
- Google Business Profile — categories, services, service areas, hours, photos and posts, plus a review process you can actually keep up with
- Citations and links — a name, address and phone number that match everywhere they appear, and the small number of local links and directories that are worth the time
- Content against real queries — we take the queries you are already appearing for in Search Console and write the pages that deserve to win them, instead of guessing at keywords
- Monthly reporting — what changed, what it moved in Search Console, and what we propose next. In plain English, with the hours it will take
A Lighthouse SEO score of 100 on every page we build
Every page we build or rebuild is guaranteed to score 100 for SEO in Lighthouse — and we hand you the report
That is a guarantee about a score we control, not a promise about where you rank. Where you rank is Google's decision, and anyone who guarantees it is selling you something they cannot deliver. What we can guarantee is that nothing on the page is holding you back: the technical SEO audit comes out perfect, every time, and you can check it yourself in a minute.
Lighthouse's other three categories are not guaranteed, and we would rather say so than quietly imply otherwise. Performance, Accessibility and Best Practices we ship at 90 or better, and we show you the report for those too — they move with images, third-party scripts and the network the test runs on, in a way the SEO audit does not.
How we charge
$100 an hour, quoted in hours up front
SEO work is billed hourly. Before anything starts you get the list of what we intend to do and the hours it should take, and you approve it — so the bill is never a surprise and you can see exactly what the money bought.
- $100 an hour — the one published figure on this page. Everything else is a number of hours, quoted for your site
- Quoted in hours up front — the scope and the hours are agreed before the work starts, not reconciled afterwards
- A monthly monitoring block to start — in the first months we recommend a regular block of hours each month: enough time to watch Search Console, react to what it shows, and keep publishing
- Then scale it down — once the site is holding its positions the block shrinks. The goal is to need us less, and we will tell you when that point arrives
We ran it on ourselves first, in public
This site launched in August 2026 with no history and no backlinks. We picked a query we wanted — "ai chatbots canberra" — rebuilt the page against what Search Console was actually showing, and published the whole thing as it happened.
As of September 2026 the site ranks first on Google for "ai chatbots canberra", within weeks of launch, and it is cited in Google's AI Overview for that query. It is also on page one for "canberra ai integrator", and cited in the AI Overview there too.
That is one site and two queries, not a promise about yours — your market and your competition are their own problem. But the method is written down, step by step, including the parts that did not work: read the case study.
Who it is for
Established Canberra businesses that already have customers and a website, and are not being found by the people who are searching for exactly what they do. Renovation trades and clinics are the two we see most: both compete inside a few suburbs, both live or die on the map pack, and both usually have a site that was built once and never touched again.
It is a poor fit for a brand-new business with nothing to rank yet, or for anyone who wants a guaranteed position by a fixed date. If that is the conversation, we will say so on the call rather than take the hours.
Frequently asked questions
What does local SEO actually involve?
Do you guarantee that I will rank number one?
How do you charge for local SEO?
How long before I see anything?
Does AI search change any of this?
Do I have to have you build the website too?
Want to know where you actually stand?
Book a discovery call. We will look at your site, your profile and your Search Console, and quote the work in hours.